Excerpts: Posted by BrianChilds A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there’s always that question on a page-by-page basis of "Which keyword is right for this page?" Especially for existing sites that need an SEO update, finding time […] The post How to Identify Your E-commerce Product Page Keywords Using MozBar appeared first on Guaripete Solutions | Rodulfox. Read on » Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as "sequenced messaging," allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story. A Snapchat spokesperson confirmed to Johnson that […] The post Snapchat Offers Advertisers 'Sequenced Messaging' of Multiple Video Ads appeared first on Guaripete Solutions | Rodulfox. Read on » With the amount of content swirling around social media, it can be hard to make an impression on consumers. In the fast food sector, the steady rise of fast casual restaurants like Chipotle, Shake Shack, Five Guys, and even Panera Bread have made it even more difficult for brands to break through the noise. There's […] The post Fast Food on Social Media: Wendy's "Frozen" Fail appeared first on Guaripete Solutions | Rodulfox. Read on » Social selling: by now you've certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that's something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated […] The post Social Selling: What it is, Why You Should Care, and How to Do It Right appeared first on Guaripete Solutions | Rodulfox. Read on » There are no universal solutions for marketing. Each business, regardless of its scale, needs to find a solution that best fits its needs and strategy. However, keeping watch on other enterprises and trends can give help lead you in the right direction. A study from all-in-one online marketing platform GetResponse examines the direction that small and midsized […] The post SMBs Plan to Increase Digital Marketing Budgets (Report) appeared first on Guaripete Solutions | Rodulfox. Read on » |
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